Adidas , one of the most famous sports brands in the world, has an iconic logo that is known around the world - the three stripes. But what is the story behind this simple yet effective design?
The beginnings of the Three Stripes
Adidas was founded in 1949 by Adolf "Adi" Dassler, who decided to create a brand with a simple but distinctive logo. The original logo, the three stripes, was not originally created by Adidas . In 1951, Dassler bought the rights to the three stripes from the Finnish company Karhu Sports for two bottles of whiskey and the equivalent of €1,600.
Logo development
Over the years, the logo has undergone several changes. In 1971, the famous trefoil symbol was introduced to represent the diversity of the brand. This symbol was used until 1997, when the current three-stripe design was introduced, symbolizing the mountain – the challenge that athletes must overcome.
Influence and Legacy
The three stripes have become synonymous with Adidas and are a recognized symbol of quality and athletic performance. Adidas today uses different versions of their logo depending on the product line, but the three stripes remain a key element of their identity.
Conclusion
The Adidas logo, although simple, has a rich history and its evolution shows the importance of the brand in the global sports world. The three stripes remain an iconic symbol that is instantly recognizable and associated with quality sports products.
